What I Do

I am an anti-yellowing shampoo for blond hair. My formula contains purple pigments that neutralize unwanted yellow and orange reflects.

What I Am For

When used regularly, I provide long-lasting anti-yellowing protection, keeping cool blond tones for longer and restoring shine and softness to blond hair.

How I Am Made

Macadamia oil: It prevents cell oxidation. Its anti-ageing action is one of its main uses.

Bio-Boosting Protein: It is an extremely powerful strengthening complex. It has a dual action: it penetrates the hair shaft to increase moisture content and plasticity; coats the hair and reinforces the cuticle.

Hydra Complex: conditioning and sustaining agent. It helps prevent damage and repair already damaged hair.

pH: 5.0 – 6.0

Directions for Use

I can be applied to a damp scalp.
Massage me in gently, then rinse me out thoroughly.
Repeat if necessary.