You’ll never lose your cool with Blonde Life Violet Shampoo—a brilliant, brass-neutralizing cleanser, free of SLS/SLES Sulfates,* that instantly banishes undesirable yellow tones, so cool blondes stay nice and icy.
- Apply to wet hair.
- Lather.
- Leave in 1-3 minutes.
- Rinse.
- Follow with Blonde Life Violet Conditioner.
- Use 2-3 times per week to maintain cool tones.