You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot.

Perfect choice for: Any hair type, texture, or color–but especially brilliant on strands that need a texture boost or some, shall we say, “oil absorption”.

Here’s how: With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness… without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph.

The inside secret: The perfect mix of powder and liquid creates an almost invisible mist that delivers powerful ingredients: Joico’s Bio-Advanced Peptide Complex, designed exclusively to help repair and protect against future damage.

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot.

Perfect choice for: Any hair type, texture, or color–but especially brilliant on strands that need a texture boost or some, shall we say, “oil absorption”.

Here’s how: With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness… without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph.

The inside secret: The perfect mix of powder and liquid creates an almost invisible mist that delivers powerful ingredients: Joico’s Bio-Advanced Peptide Complex, designed exclusively to help repair and protect against future damage.

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot.

Perfect choice for: Any hair type, texture, or color–but especially brilliant on strands that need a texture boost or some, shall we say, “oil absorption”.

Here’s how: With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness… without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph.

The inside secret: The perfect mix of powder and liquid creates an almost invisible mist that delivers powerful ingredients: Joico’s Bio-Advanced Peptide Complex, designed exclusively to help repair and protect against future damage.

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot.

Perfect choice for: Any hair type, texture, or color–but especially brilliant on strands that need a texture boost or some, shall we say, “oil absorption”.

Here’s how: With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness… without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph.

The inside secret: The perfect mix of powder and liquid creates an almost invisible mist that delivers powerful ingredients: Joico’s Bio-Advanced Peptide Complex, designed exclusively to help repair and protect against future damage.

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot.

Perfect choice for: Any hair type, texture, or color–but especially brilliant on strands that need a texture boost or some, shall we say, “oil absorption”.

Here’s how: With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness… without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph.

The inside secret: The perfect mix of powder and liquid creates an almost invisible mist that delivers powerful ingredients: Joico’s Bio-Advanced Peptide Complex, designed exclusively to help repair and protect against future damage.

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot.

Perfect choice for: Any hair type, texture, or color–but especially brilliant on strands that need a texture boost or some, shall we say, “oil absorption”.

Here’s how: With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness… without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph.

The inside secret: The perfect mix of powder and liquid creates an almost invisible mist that delivers powerful ingredients: Joico’s Bio-Advanced Peptide Complex, designed exclusively to help repair and protect against future damage.

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot.

Perfect choice for: Any hair type, texture, or color–but especially brilliant on strands that need a texture boost or some, shall we say, “oil absorption”.

Here’s how: With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness… without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph.

The inside secret: The perfect mix of powder and liquid creates an almost invisible mist that delivers powerful ingredients: Joico’s Bio-Advanced Peptide Complex, designed exclusively to help repair and protect against future damage.

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot.

Perfect choice for: Any hair type, texture, or color–but especially brilliant on strands that need a texture boost or some, shall we say, “oil absorption”.

Here’s how: With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness… without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph.

The inside secret: The perfect mix of powder and liquid creates an almost invisible mist that delivers powerful ingredients: Joico’s Bio-Advanced Peptide Complex, designed exclusively to help repair and protect against future damage.

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot.

Perfect choice for: Any hair type, texture, or color–but especially brilliant on strands that need a texture boost or some, shall we say, “oil absorption”.

Here’s how: With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness… without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph.

The inside secret: The perfect mix of powder and liquid creates an almost invisible mist that delivers powerful ingredients: Joico’s Bio-Advanced Peptide Complex, designed exclusively to help repair and protect against future damage.

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot.

Perfect choice for: Any hair type, texture, or color–but especially brilliant on strands that need a texture boost or some, shall we say, “oil absorption”.

Here’s how: With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness… without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph.

The inside secret: The perfect mix of powder and liquid creates an almost invisible mist that delivers powerful ingredients: Joico’s Bio-Advanced Peptide Complex, designed exclusively to help repair and protect against future damage.