{"product_id":"selective-professional-reverso-hair-color-100ml","title":"Selective Professional Reverso Hair Color 100ml","description":"\u003cp\u003e\u003cspan\u003eProfessional Product: Only for use by, or under the supervision of, a trained professional.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSummary\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCreate intense and bright color, for soft, silky and extremely glossy hair. All the nuances can be mixed together to customize the shade of the result, offer maximum creativity, give rich reflections and complete coverage of white hair. \u003c\/span\u003e\u003cspan\u003eAvailable in 48 shades. \u003c\/span\u003e\u003cspan\u003eAmmonia e ppd free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe\u003cspan\u003e \u003c\/span\u003eREVERSO HAIR COLOR shades are to be used in mixture with:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eOxidizing emulsions 10-20-30-40 Vol. to obtain permanent colors\u003c\/li\u003e\n\u003cli\u003eRevealer 5 Vol. to obtain semi-permanent colors\u003c\/li\u003e\n\u003cli\u003eThe mix ratio:\u003c\/li\u003e\n\u003cli\u003e1: 1 for standard shades\u003c\/li\u003e\n\u003cli\u003e1:2 for ultra blond shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eActive Principles\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAVOCADO: helps maintain the hair elasticity, reducing ageing of the hair shaft\u003c\/li\u003e\n\u003cli\u003eBANANA: has re-mineralising and restricturing properties\u003c\/li\u003e\n\u003cli\u003eGINGER: has stimulating and anti-ageing properties\u003c\/li\u003e\n\u003cli\u003eORANGE: protects the hair, renews cells and gives a sensation of freshness\u003c\/li\u003e\n\u003cli\u003eTURMERUC: strengthens hair and leaves it feeling softer\u003c\/li\u003e\n\u003cli\u003eCARROT: fortifies the hair structure, keeping it healthy and full of body\u003c\/li\u003e\n\u003cli\u003eRED FRUITS: stimulate microcirculation and help oxygenate cells, nourishing hair in depth\u003c\/li\u003e\n\u003cli\u003eAPPLE: is an authentic elixir for glossy hair\u003c\/li\u003e\n\u003cli\u003eCHILLI PEPPERS: favour the hair oxygenation\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Selective 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