An extraordinary smoothing effect, the result? smooth and tamed hair that glide like silk through your fingers.

Formula based on milk proteins which increase the softness of the hair, making them fluid and compact.

An extraordinary smoothing effect, the result? smooth and tamed hair that glide like silk through your fingers.

Formula based on milk proteins which increase the softness of the hair, making them fluid and compact.

The secret of the hairdressers to rebuild and nourish the hair deep into the heart of the fiber.

A formula based on the dual effectiveness of milk that cleanses and nourishes the hair for a glossy look.

The secret of the hairdressers to rebuild and nourish the hair deep into the heart of the fiber.

A formula based on the dual effectiveness of milk that cleanses and nourishes the hair for a glossy look.

A magnificent protective action of colour ; soft amplified handling extreme.

Formula made from rice extract that gives strength and elasticity to hair.

A magnificent protective action of colour ; soft amplified handling extreme.

Formula made from rice extract that gives strength and elasticity to hair.

Wraps and protects the hair, transforming the fiber on silky. Color sublime and incredibly bright intensity revealed.

Formula made from rice extract that gives strength and elasticity to hair. With uv filters to protect the hair fiber.

Wraps and protects the hair, transforming the fiber on silky. Color sublime and incredibly bright intensity revealed.

Formula made from rice extract that gives strength and elasticity to hair. With uv filters to protect the hair fiber.

A caress of intense light, bright, natural and healthy hair.

Formula based on milk protein which deep cleanses, restoring the natural softness of the hair.

A caress of intense light, bright, natural and healthy hair.

Formula based on milk protein which deep cleanses, restoring the natural softness of the hair.

When you need a miracle: it has no choice. Hair soft and strong in silky effect.

Formula to ph4 with milk proteins and wheat that transforms the hair, making them fuller and improving texture.

When you need a miracle: it has no choice. Hair soft and strong in silky effect.

Formula to ph4 with milk proteins and wheat that transforms the hair, making them fuller and improving texture.

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot.

Perfect choice for: Any hair type, texture, or color–but especially brilliant on strands that need a texture boost or some, shall we say, “oil absorption”.

Here’s how: With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness… without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph.

The inside secret: The perfect mix of powder and liquid creates an almost invisible mist that delivers powerful ingredients: Joico’s Bio-Advanced Peptide Complex, designed exclusively to help repair and protect against future damage.

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot.

Perfect choice for: Any hair type, texture, or color–but especially brilliant on strands that need a texture boost or some, shall we say, “oil absorption”.

Here’s how: With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness… without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph.

The inside secret: The perfect mix of powder and liquid creates an almost invisible mist that delivers powerful ingredients: Joico’s Bio-Advanced Peptide Complex, designed exclusively to help repair and protect against future damage.

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot.

Perfect choice for: Any hair type, texture, or color–but especially brilliant on strands that need a texture boost or some, shall we say, “oil absorption”.

Here’s how: With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness… without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph.

The inside secret: The perfect mix of powder and liquid creates an almost invisible mist that delivers powerful ingredients: Joico’s Bio-Advanced Peptide Complex, designed exclusively to help repair and protect against future damage.

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot.

Perfect choice for: Any hair type, texture, or color–but especially brilliant on strands that need a texture boost or some, shall we say, “oil absorption”.

Here’s how: With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness… without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph.

The inside secret: The perfect mix of powder and liquid creates an almost invisible mist that delivers powerful ingredients: Joico’s Bio-Advanced Peptide Complex, designed exclusively to help repair and protect against future damage.

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot.

Perfect choice for: Any hair type, texture, or color–but especially brilliant on strands that need a texture boost or some, shall we say, “oil absorption”.

Here’s how: With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness… without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph.

The inside secret: The perfect mix of powder and liquid creates an almost invisible mist that delivers powerful ingredients: Joico’s Bio-Advanced Peptide Complex, designed exclusively to help repair and protect against future damage.

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot.

Perfect choice for: Any hair type, texture, or color–but especially brilliant on strands that need a texture boost or some, shall we say, “oil absorption”.

Here’s how: With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness… without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph.

The inside secret: The perfect mix of powder and liquid creates an almost invisible mist that delivers powerful ingredients: Joico’s Bio-Advanced Peptide Complex, designed exclusively to help repair and protect against future damage.

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot.

Perfect choice for: Any hair type, texture, or color–but especially brilliant on strands that need a texture boost or some, shall we say, “oil absorption”.

Here’s how: With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness… without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph.

The inside secret: The perfect mix of powder and liquid creates an almost invisible mist that delivers powerful ingredients: Joico’s Bio-Advanced Peptide Complex, designed exclusively to help repair and protect against future damage.

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot.

Perfect choice for: Any hair type, texture, or color–but especially brilliant on strands that need a texture boost or some, shall we say, “oil absorption”.

Here’s how: With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness… without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph.

The inside secret: The perfect mix of powder and liquid creates an almost invisible mist that delivers powerful ingredients: Joico’s Bio-Advanced Peptide Complex, designed exclusively to help repair and protect against future damage.

You’ll know it’s radically different the second you shake the bottle: That’s when the stainless steel ball we’ve tucked inside (think paint-can genius) begins to work its magic, turning our extraordinary new liquid-to-powder texturizer into a micro-fine mist that amps up hair with the most touchable, velvety-soft, mega-volume finish. Spray it, layer it, play with it… and get a dose of damage protection in a single shot.

Perfect choice for: Any hair type, texture, or color–but especially brilliant on strands that need a texture boost or some, shall we say, “oil absorption”.

Here’s how: With a hit of the nozzle and a few passes over your hair, the flash-dry formula delivers luscious texture, grip, lift, and thickness… without weighing down a single strand. Use it after a blow-dry for additional volume; or grab it on Day Two for instant oomph.

The inside secret: The perfect mix of powder and liquid creates an almost invisible mist that delivers powerful ingredients: Joico’s Bio-Advanced Peptide Complex, designed exclusively to help repair and protect against future damage.

Forget those dense, overly heavy moisturizing treatments designed for “bleach blondes.” We’ve teamed the lightness of a lotion and the power of a serum in our deeply nourishing Brightening Conditioner that instantly revives blonde hair without weighing things down. Each highlighted strand is polished to a high gleam, giving you the kind of champagne shine and detangling power that makes you feel bubbly all over.

Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.

Here’s how: Distribute a small amount evenly to freshly washed hair; allow to absorb for a full minute, then rinse.

The inside secret: Our Bio-Advanced Peptide Complex actually targets and reconstructs damaged strands; the naturally-occurring amino acid, Arginine, is replenished, and an exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate and bump up that big-time blonde shine.

There’s nothing wrong with having a blonde moment. Especially if that moment is spent gently cleansing your highlighted hair with our extraordinary sulfate-free Brightening Shampoo–a satisfying experience that lifts away dirt and oil, restores hair’s optimal pH level, banishes brass, and produces a luscious lather that most sulfate-free shampoos simply can’t muster. After a good rinse, your comb will slide smoothly and easily through soft, damp, clean-as-a-whistle strands. How’s that for fun?

Perfect choice for: Any bleached, double-processed, or high-lifted blonde hair. The kind you get on purpose.

Here’s how: Saturate hair thoroughly with warm water, then work in a good dollop of Blonde Life Brightening Shampoo, gently massaging into a lather. Rinse and repeat if necessary.

The inside secret: Anionic surfactant molecules interact with dirt and oil particles, trapping them in a bubble-like cocoon that gets swiftly rinsed away. An exotic blend of Polynesian and Tahitian Tamanu and Manoi oils hydrate, fight frizz, and bump up the shine, resulting in exquisitely gleaming, on-tone blonde hair